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All these handicrafts are made locally by the people in the rural villages. This provides them with the opportunity to practice their ancestral trade and find a market to sell their products. We work closely with these artisans to identify products that will showcase their ancient traditions and also be of value for our customers. If you have an idea or a design that we can bring to life through the hands of our rural artists, please contact us and we will be happy to get you connected.

The Mohalis are tribal people who are skilled artisans in the craft of making products primarily from Bamboo. They have used their skills for centuries to earn a living for themselves. However, the times have changed and today they face competition from the automated machines that make the same products, but a cheaper cost. And their products have are not of much use in the modern home or are not in demand in today’s marketplace. At Rural Innovations, we have used innovation to bring about a solution to this crisis. We have gone back to the drawing board and have looked to design products that would appeal to today’s consumers. We have worked closely with the Mohali’s to help them realign themselves so that they can be relevant to today’s demands and yet be able to practice the only trade they have known since ancient days, the art of using bamboo to make products and earn a living.

Some aspects of Indian culture are changing and one of these is the possibility of moving from your hereditary profession. For many of the potters at Hastal this is the choice for their sons. To move to menial jobs such as rickshaw driving and laboring is possible; anything else demands an ‘education’ and then the motivation to succeed in a very competitive job market. The young men I was in contact with had dreams of being motor mechanics and accountants. The young un-married women? The one involved in the workshop is now married. The parents continue making pottery with the help of daughters and daughter-in- laws but in this community who will be the next generation of throwers? Was it the individual skills and sensibilities of Guri Raj and Harkrishan that enable them to move into an expanding lucrative market provided by the much talked about ‘middle class’? Was it their long family tradition to be making a finer quality product than the pottery that emanated from Hastal Village? From the website, Craft Culture, an article by Sandra Bowkett.

Jute is an eco-friendly, biodegradable annually replenish able cash crop. It is grown mainly in Eastern India & Bangladesh. Four million farmers in India are involved in jute cultivation. Jute passes through various processes of assorting, softening & drawing for preparing it for spinning into yarn. It is spun into various thicknesses at very high speed in modern spinning frames. Spun yarn is converted into spools & cops and starched before weaving into fabrics on most modern looms. Various weaving designs and patterns can be developed as required. Woven fabrics pass through various operations like calendaring, chemical processes for bleaching and dyeing by using jiggers and dryers & eco-friendly chemicals & zero shrinkage treatment to get consistency. Jute fabrics are of simple construction and are woven on a variety of looms. Woven fabrics are inspected, damped and calendered to produce the desired smoothness of finish. Information obtained from all about jute bag website which talks about jute history.