Today there are about 40,000,000 diabetic people in India. For them nutritious health foods like snack bars and other eat-on-the-go foods are not readily available. There are very few competitors in this market and most of the products are imported into India. The grains used in these products are widely available in rural India which brings down the raw materials cost and so we have a product that is nutritious and healthy and yet cost effective.
          The second market that can be tapped is the 20-40 year olds who work in offices across the country. They are getting health conscious and are looking for a healthy addition to their daily diet. These foods could be an excellent supplement to their diet.
         Our foods contain oats, whole wheat, corn, peanuts and almonds among various other nutritious ingredients which are excellent sources of vitamins, iron and calcium and other minerals. There are a few competitors for us in the already existing products like health drinks but they are not into snack bars and packet foods which is essentially what our product is.
•  Our company has been established for more than one year now. Through our team we have three years of expertise in this field.
•  We have our factories set up in rural India where the raw materials are readily available and the costs of production are extremely low.
•  The market is poised at the perfect state for the arrival of this food product. In fact Pepsico and other companies are looking into entering this market as well. There are extremely low barriers to entry and there is quick availability of raw materials.
•  Our short-term financial goal is to break-even as quickly as possible and start making returns on our investment. Our long-term goal is to be an excellent public company that has strong revenue growth and is able to provide returns  for our investors.  We are offering our investors equity in the form of shares in the company.